Put simply, we have partnered with local student influencers in order to increase brand awareness, event attendance, and direct donations to our selected Charities.We do this through the advertisement of events, influencer attendance at events, using the influencer's names and likeness, networking for the charity and the introduction of additional donors, as well as making cash donations to the Charities directly.Currently our influencers are primarily the local University of Utah Football athletes, however, we are bringing on other local social influencers from a variety of backgrounds each year.

Why not let the influencers use their name and likeness for other brands? Well, they can! All contracted influencers are encouraged to accept brand contracts from companies they personally align with. We're happy to act as advisors and facilitators for contracts outside of the Crimson Collective.Our focus on helping local charities ensures the influencers we work with are giving back to the community that's giving to them! While also learning how to be financially responsible, plan for the future, and ensure their long term success outside of football.